As a self-initiated/self-financed campaign to support late-night talk show host Conan O’Brien’s dismissal from “The Tonight Show,” iam8bit, in intimate collaboration with creator/artist Mike Mitchell, spurred the nationwide media frenzy that was “I’m With Coco”. In a matter of weeks, over 1,000,000 Facebook fans were recruited to rally on various NBC stations around the U.S., making national news from CNN to TMZ.

After the dust settled, Conaco licensed the “I’m With Coco” iconography for the famous redhead’s nationwide theatre run, “The Legally Prohibited From Being Funny On TV Tour,” further solidifying the persuasive and persistant power of pop art on today’s culture.